In business, the adage is simple: what gets measured gets managed. We apply this rigor to our financial performance and operational efficiency, so why not to our patient-centricity efforts?
For too long, the success of a clinical trial has been measured by a set of purely operational KPIs—enrollment rates, query rates, site activation times. While crucial, these are lagging indicators. They tell you that you have a patient retention problem, but they don’t tell you why.
The why is found in a new class of metrics focused on the patient experience. A low “Patient Burden Score” is a leading indicator of a lower dropout rate. A high “Time-to-Reimbursement” metric is a leading indicator of patient dissatisfaction and financial toxicity.
The most advanced sponsors are no longer running two separate dashboards—one for operations and one for patient experience. They are integrating them. They understand that a positive patient experience is not a “soft” concept; it is a hard driver of operational success and ROI. By tracking the metrics that truly matter to patients, they can proactively identify friction points, reduce burden, and build trials that are not only more ethical but vastly more efficient.
Is your organization ready to move beyond just measuring the protocol and start measuring the experience? We’ve developed a guide to help you get started.
Download our free Mini Guide: “The Patient-Centric Metrics Dashboard” and discover the KPIs that predict trial success.
